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The Ambassador Theatre Group is an extraordinary success story in the live entertainment industry.

Nothing beats the energy and excitement of a great live experience. That’s why our mission is to bring the very best in live entertainment to the largest possible number of people. Founded in 1992 in the UK, we’ve grown into the world’s number one live-theatre company today. We cover every discipline in the theatre industry, from operating venues to ticketing platforms and producing shows.

We own or operate some of the world’s most iconic venues

We operate 64 venues across Britain, the US and Germany. Our impact on these venues takes significant investment, in some cities we’ve restored closed and forgotten theatres like The Colonial Theatre in Boston, the Hudson Theatre in New York and Stockton’s Globe theatre, back to their former architectural and trading glory.
Our portfolio includes historic West End theatres such as the Duke of York’s, Harold Pinter, Piccadilly, Savoy, the Apollo Victoria and the Lyceum, home to Wicked and The Lion King respectively. We also operate venues across the UK in major cities such as Birmingham, Bristol, Edinburgh, Glasgow, Liverpool, Manchester and many more. We programme, present and operate two music-focussed arenas: the historic Globe in Stockton, and the brand-new Digital Arena on the waterside in Swansea.
In the US, we run two Broadway houses: the Lyric Theatre, now the Broadway home of Harry Potter and the Cursed Child, and the Hudson Theatre, reopened in 2017 as a playhouse. Over the years, we have grown our footprints to manage venues in Brooklyn, Boston, Detroit, San Francisco, New Orleans, San Antonio, and Sugar Land, Texas. In Europe, we operate theatres in Berlin, Cologne, Düsseldorf and Bochum. In addition, we’re delighted that Harry Potter and the Cursed Child chose one of our venues, the Mehr! Theater in Hamburg, for its first ever non English production.

We are the world leader in theatre ticketing

We process more than 16 million tickets a year for hit musicals, acclaimed plays, concerts, comedy shows and a variety of other live events across the UK, US and Germany.
We run some of the world’s most popular theatre ticketing sites, with ATGtickets.com alone attracting over 40 million unique visitors a year.
Our complementary brands include TicketsDirekt.de, LOVEtheatre.com and Group Line which is the UK market leader for group sales and consistently voted “Best Ticketing Agency” by industry peers.

We present the world’s best live entertainment in our venues

Working alongside the world’s leading producers and creative artists, our venues present an extraordinarily diverse range of top-quality entertainment. Our West End and Broadway theatres host long-running hit shows such as Disney’s The Lion King, Wicked and the award-winning Harry Potter and the Cursed Child. Newer shows in London include Come From Away, Pretty Woman and Moulin Rouge! The Musical. Star performers appearing on our stages include Jake Gyllenhaal in Sunday in The Park with George, Tom Hiddleston in Betrayal, Uma Thurman in The Parisian Woman, Ian McKellen in King Lear and Eddie Redmayne and Jessie Buckley in Cabaret. Many of these shows are created by our own in-house producers. Our regional venues in the UK and US present top musicals and plays including Hamilton, The Book of Mormon, Les Misérables, Mamma Mia, Jersey Boys, and in Germany shows such as Harry Potter and the Cursed Child and the long-running production of Starlight Express in Germany.

Music also features with the world’s top music artists appearing regularly on our stages. Recent highlights include Billie Eilish, Bob Dylan, Bruce Springsteen, FKA Twigs, John Legend, Paloma Faith, Mariah Carey, Tom Jones, Stevie Wonder and Diana Ross. The mix is completed with the very best comedy, dance, opera, and much more to delight audiences in our venues across the globe.

We produce award-winning shows

Our in-house production team, ATG Productions, are dedicated to producing critically acclaimed, commercially successful and creatively ambitious work for the West End, Broadway and beyond. Recent projects in the UK includes the critically acclaimed Cabaret, West End hits 9 to 5 the Musical and Pretty Woman: The Musical, Jamie Lloyd Company productions including Cyrano de Bergerac and Betrayal and Ian at 80 – which celebrated Sir Ian McKellen’s birthday with an 80-date UK tour and West End season in support of British theatre.
On Broadway, recent productions include Plaza Suite starring Matthew Broderick and Sarah Jessica Parker and, David Byrne’s American Utopia, Caroline, or Change, Betrayal, Sea Wall/A Life, and Sunday in the Park with George starring Jake Gyllenhaal.
Our European production arm, Mehr-BB has produced Berlin Berlin, West Side Story, The Bodyguard and Disney’s Beauty and the Beast. 
ATG’s partner company Sonia Friedman Productions is the acclaimed international producer of dozens of hit shows including Harry Potter and the Cursed Child, The Book of Mormon, Mean Girls, Jerusalem, Funny Girl, To Kill a Mockingbird, Leopoldstadt, The Ferryman and Dreamgirls.
ATG is also co-producer of Harry Potter Tokyo.

ATGAKASonia Friedman ProductionsBB GroupEmerson Colonial TheaterLyric BroadwayHudson BroadwayMajestic & Charline McCombs EmpireKings Theatre BrooklynSaenger TheaterMahalia Jackson TheaterATG Productions

Our Values

About Us

Life at ATG

Julia's Story

Julia's Story

Julia works as part of the Front of House team at the New Alexandra Theatre in Birmingham.

Front of House

Front of House

If you’ve been to a theatre, cinema or even a restaurant you’ll have experienced the Front of House role. We’re the team that welcomes you to the theatre and works hard to make your visit a spectacular one from beginning to end. It’s a busy job with lots of variety and the opportunity to work with many different people in a creative and exciting environment. Sound good? Read on!

Days in the Life of a Theatre Techie

Days in the Life of a Theatre Techie

New Wimbledon Theatre is well known as a receiving house with a long history of hosting different touring shows on our stage every week. However, what you may not know, is just how much work goes on behind the scenes to set the stage for these constantly changing productions. To find out what our technical team get up to I grabbed a hardhat and a pair of steel capped boots to work backstage with them on perhaps their biggest get-in of the year,

Corporate Social Responsibility

At ATG, we present the world’s best live entertainment in our venues, by partnering with top producers and creative talent. These achievements have been reached over the course of 30 years and are due to the outstanding effort of everyone in our teams.

Our UK CSR Report details the Group’s efforts to work with, and within, our communities to promote youth participation, diversity and both individual and environmental advancement and wellbeing. Inside you will find stories about our company-wide efforts – like our team’s work towards making us a zero-waste industry – as well as the small, specific projects in our venues that impact local communities. It’s only a small sampling of the array of projects and programmes we operate or collaborate on.

Our Corporate Social Responsibility strategy revolves around three pillars.

  • Next Generation – we work to introduce tomorrow’s audiences to the joys of live entertainment and to nurture the next generation of industry talent.
  • Environment & Sustainability – We consider the most sustainable options for our work and foreground environmental impact in all of our educational and artistic projects.
  • Community, Diversity and Inclusion – We strive to improve and promote diversity, inclusion and wellbeing in live entertainment for our communities – our audiences, artists and staff alike.

View our UK CSR Report for more details.