Marketing, PR & Memberships
Permanent - Full Time
28-02-2019 at 23:59
The Ambassador Theatre Group, 39-41 Charing Cross Road
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ATG is the biggest theatre operating company in the world, with the unrivalled advantage of owning the UK’s largest theatre ticketing business (atgtickets.com & lovetheatre.com) and theatre’s largest membership scheme (ATG Theatre Card: c.94K members).
ATG’s vision is to become a customer-centric organisation and leader in the entertainment world. TheatreCard has been recognised as a key opportunity to nurture our customer base, drive revenue & growth for the company and is therefore central to the future of the business.
This is an exciting and pivotal new role in helping develop and relaunch a world-class Membership scheme, ATG TheatreCard. The Membership Account Executive will support the Membership Campaigns Manager & Membership Account Director in the development and testing of ATG’s new and revamped loyalty tiers and will lead the day-to-day reporting and delivery of Membership product and its marketing campaigns.
Marketing Campaigns will be released at both a local and national level to launch the overhaul of the program and to acquire/retain members. He/She will collaborate with Central and Venue marketing teams to provide the necessary data and insights to inform strategies and tactics, as well as successfully deliver campaigns that increase both the frequency of attendance and spend per head.
Key Responsibilities Include:
- Be the voice/champion of the ATG member audience
- Provide key support in the renovation of the existing Membership scheme
- With acquistions and retention of Members a key focus for the department, you will be the owner of ensuring Membership is reported accurately and all data is collated to support the Membership team
- You will also be the lead for the delivery of Membership campaigns, initiatives and products working with external partners
Please refer to the job description for further detail.
ATG is an equal opportunities employer.
28-02-2019 at 23:59