Our audience’s experience of live theatre starts with the marketing team. We want our audience to be engaged with our products from the moment a new show is announced, and for long after the curtain comes down.


Our Glasgow Theatres Marketing Team at the Mamma Mia press night

Working behind the scenes to engage our diverse pool of theatre-goers, our marketing and communications specialists use a range of tools to create and deliver bespoke campaigns for our busy and varied programme. New digital techniques have pushed our boundaries to effectively reach new audiences members and we’re continually looking for new ways to connect with our patrons.

Marketing roles at ATG include our regional marketing teams, our London-based sales, marketing and e-commerce teams working across our ticketing brands and our account managers for significant tours and long running shows. These teams work under the leadership of our senior marketing and brand specialists who are responsible for group-wide strategy.

No two days are the same in the marketing department, where one moment you could be busy working on an exciting social media plan and the next you’re running a high profile, star studded event!

Laura Redpath, Theatre Royal Glasgow

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